Select Projects
Revenue Marketing via Digital
Campaigns driving action from client prospects by connecting solutions to challenges
Authored report based on a commissioned survey into privileged user password management drove media coverage and web traffic—resulting in 18 qualified enterprise leads in one week
Reputation Management
Guiding messaging and media opportunities to resuscitate a brand
Created media screening and management process, and originated thought leadership campaigns to change perception of AI recruitment software provider, from “snake oil salesman” to “Today Show” profile (negative sentiment coverage reduced to under 10% for 12 months)
Public Markets Communications
Showcasing public company business value to shareholders via media
Coordinated among stakeholders to schedule listing day broadcast and print media interviews for two recent successful IPOs, one on NASDAQ and one on TSX (Toronto)
Corporate Strategy Lightning Strikes
Capitalizing on marketing ingredients to drive tier-one media coverage
Combined product news around AI with a major company user event, plus a CEO interview, to land a TechCrunch profile defining a software development client within a competitive landscape
Public Policy Advocacy
Informing public discussions to persuade policymakers
Drumbeat visibility effort on behalf of industry organization to cite benefits of increased broadband spectrum, leading to an agreeable decision by the FCC
Crisis Management
Plan development and execution to maintain corporate reputation
Developed clear messaging and instilled discipline across customer, internal and media relations efforts, managing communications to help make a vulnerability disclosure a short-term challenge
